Hot Shot Espresso
In early 2025, I had to chance to rebrand and redesign a beloved coffee stand on Whidbey Island, WA called Hot Shot Espresso. The plan for the new logo was to play on the mountain scenery of Washington as well as the aspect of mostly serving “hot shot” naval aviators. I created two logo directions:
Option 1: Simple and clean logo that seamlessly moves from script to mountain scenery
Option 2: A hand-drawn logo that plays on the old imagery of pin-up girls, a well beloved symbol of Naval aviation.
